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ABOUT

Unicent Sports & Managment

Welcome to Unicent Sports & Management Division. Our mission is to empower athletes and sports related initiatives through comprehensive, strategic support designed to elevate amplify brands. We provide expert Athlete Representation, innovative Brand Development, and world-class Event Management. We specialize in navigating the ever-evolving NIL landscape, ensuring athletes are equipped with the knowledge, resources, and partnerships they need to succeed both on and off the field/court. Unicent Sports Divison is lead by licensed NIL Agent and Sports Consultant Keith Jackson. With experience in athlete advocacy, program branding, coaching, and community outreach, Keith guides athletes in building meaningful partnerships and strong personal brands.

He is supported by Frank Cage, Creative Director, whose 20+ years of creative leadership spanning national collaborations with proffesional athletes, corporate companies such as Ford, Procter & Gamble, non profit organizaiton such as the United Way, The NFL, Grammy-winning artists, and community development efforts that have raised over $4 million bring powerful design, storytelling, and vision to Unicent’s athlete initiatives.

The Event Management Division, led by Tug Taviano, MBA, Marketing Specialist, delivers high-level live event production with a track record of more than 150 events and over $1 million raised for charitable causes. Tug has partnered with athletes such as Scottie Scheffler, Bubba Watson, Joel Penton, Jim Tressel, James Laurinaitis, Malcolm Jenkins, and Brandon McDonald, producing sports camps, golf scrambles, concerts, leadership seminars, tournaments, showcases, and large-scale community outreach events across NBA, NHL, and university venues.

Together, Keith, Tug, and Frank form a unified team that elevates athletes through representation, branding, philanthropy, and world-class event execution.

Our Services

Athlete Representation & Compliance

We serve as trusted advisors to student-athletes and their families, negotiating NIL deals, reviewing contracts, and ensuring every opportunity aligns with High School state regulations.

NIL Literacy

NIL Education & Financial Literacy: We educate athletes and their families on NIL rights, financial management, taxes and long-term planning.

Social Media Strategy

Social Media Strategy & Content Direction: We help athletes build authentic social media personas by crafting content strategies, scheduling posts and analyzing engagement.

Live Event Strategy & Management

We help schools and student-athletes create and execute unforgettable live events from charity concerts and sports camps to showcases, tournaments, and full-scale ticketed experiences. Our team develops event concepts, builds promotional strategies, manages logistics, coordinates talent and vendors, and oversees on-site execution to ensure every event strengthens school spirit, elevates athlete visibility, and maximizes community impact.

Brand Development:

We partner with schools and student-athletes to establish a strong, unified brand identity. This includes defining core values, creating a consistent voice, and building a visual identity through logo design, color palettes, fonts, social media templates, and customized web pages that elevate both the athlete and the school’s overall brand presence.

Brand Partnership Acquisition

Leveraging strong industry connections, we connect athletes and schools with local and national brands to secure sponsorships, endorsements, appearances, and collaborative product opportunities that elevate visibility and create meaningful long-term partnerships.

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KEITH jACKSON

SPORTS CONSULTANT

1. NIL (Name, Image & Likeness) Strategy & Management

Helping student-athletes understand, navigate, and maximize NIL opportunities through compliant brand deals, contract support, endorsement strategies, and sponsorship matchmaking—ensuring athletes build sustainable income streams while maintaining eligibility.

2. Athlete Development & Career Pathway Planning

Guiding athletes through personalized development plans including performance goals, leadership training, academic alignment, recruiting strategies, and long-term career preparation within or beyond sports.

3. Strategic Planning for Athletic Departments

Designing multi-year strategic plans that enhance program competitiveness, financial stability, organizational structure, community engagement, and overall athletic success for schools and organizations.

4. Recruiting Strategy & College Placement Support

Helping athletes and families navigate the recruiting landscape by offering scouting assessments, highlight reel evaluation, communication strategy, NCAA compliance guidance, and school matching.

5. Coaching Development & Leadership Training

Providing specialized workshops and training for coaches in leadership, communication, athlete psychology, conflict management, culture building, and effective team operations to elevate program performance.

6. Operational Efficiency & Resource Optimization

Assisting athletic directors and program leaders in streamlining operations—from scheduling systems and budgeting to equipment management and staffing—to maximize productivity and reduce costs.

7. Risk Management, Compliance & Policy Consulting

Advising on policies, safety standards, regulatory requirements, NIL compliance, and best practices to ensure athletic programs operate legally, safely, and efficiently while protecting athletes and institutions.

MEET YOUR TEAM

TUG TAVIANO

MARKETING SPECIALIST

1. Sports Camps - Skill-building sports camps designed to equip youth and athletes with hands-on instruction, leadership development, and memorable experiences. These camps are tailored to the athlete’s vision, ensuring impact both on and off the field.

2. Golf Scrambles - Professionally organized golf outings that maximize fundraising potential, participant enjoyment, and sponsor visibility. From logistics to on-course engagement, each scramble is designed to deliver a seamless and successful event.

3. Live Concerts - Full-scale concert production, from talent coordination to marketing and on-site execution. These events bring communities together while raising meaningful support for charitable initiatives.

4. Leadership Seminars - Inspirational and educational seminars featuring high-level athletes, coaches, and speakers. These events focus on character, discipline, teamwork, and personal development for students, teams, and communities.

5. Tournaments - Competitive, well-executed tournaments across various sports that create excitement, draw spectators, and provide a platform for athlete engagement while advancing charitable causes.

6. Community Outreach - Events designed to connect athletes with the communities they care about—school programs, outreach nights, assemblies, and service-focused experiences that drive positive impact and meaningful engagement.

7. Showcases - Athlete showcases that highlight emerging talent, offering structured evaluations, media exposure, and developmental opportunities while supporting the charitable mission behind each event.

Unicent’s Live Event Division has a proven track record of working with high profile athletes, with integrity, and serving at the capacity that is needed.

The events that have been managed were also created by the vision of Tug Taviano, for these athlete’s charitable endeavors, in a public space. With the relationships across the nation, Tug has worked with many arenas, ranging from NBA / NHL / and Universities.

fRANK CAGE

creative director

1. Athlete Branding & Personal Image Development

Crafting an athlete’s unique brand identity through logo creation, visual style guides, storytelling, and digital presence. This includes social media optimization, brand voice development, and content strategies that elevate visibility and marketability.

2. Team & School Athletic Department Marketing Campaigns

Developing full-scale marketing campaigns to promote sports programs game-day branding, hype videos, digital posters, graphics, ticketing promotions, and community engagement strategies to drive attendance, support, and fundraising.

3. Sponsorship presentation Acquisition & Partnership

Identifying, pitching, securing, and managing partnerships with local and national brands. Includes sponsorship deck creation, asset valuation, proposal writing, activation planning, and ensuring mutual value return for teams and sponsors.

4. Custom Graphic Design & Content Creation for Athletics

Producing high-quality athletic content such as motion graphics, team posters, media day graphics, schedule designs, athlete spotlight features, and recruiting materials that help programs and athletes stand out.

5. Fundraising & Booster Club Marketing Solutions

Building fundraising campaigns tailored to athletic departments and booster clubs, including custom merchandise, digital fundraising pages, sponsor-driven revenue programs, and community engagement initiatives designed to generate sustainable financial support.