

Hope 4 Dallas
case study
Event Overview
McFarlin Auditorium in Dallas, Texas, became the epicenter of hope and harmony. Hope 4 Dallas, the first-ever benefit concert hosted by Behind Every Door, brought together world-class artists and a passionate audience for a powerful cause. With performances from TobyMac, Bear Rinehart (NeedToBreathe/WilderWoods), Mat Kearney, Drew Holcomb, Judah (from Judah and the Lion) , Karyn Hawthorne, Doe, and Demarcus Kelly—plus a special appearance by Kirk Franklin—the event delivered both inspiration and unforgettable entertainment. Hosted by Lady Jade and presented by Providence Energy, the concert showcased the transformative power of community united around a mission.
Unicent’s Role
Although this was Behind Every Door’s first time organizing a concert, the event ran with the polish of a seasoned marketing thanks to Unicent’s involvement. From filling the 2,500-seat auditorium to managing artist relations, backstage logistics, and seamless day-of execution, Unicent ensured every detail was covered. Their leadership created an environment where performers felt at home and audiences felt inspired. The result: an event that exceeded fundraising expectations and elevated Behind Every Door’s mission in front of new supporters.
Artist & Partner Experience
The artists who graced the stage praised the warm and professional atmosphere. From hospitality to production flow, Unicent set a tone that allowed creativity to flourish and left performers eager to return. This environment also reflected positively on the sponsor, Providence Energy, and the beneficiary, Behind Every Door, who both received heightened visibility and credibility through the concert’s success.
Endorsement
Scottie and Meredith Scheffler, who firsthand, offered this reflection on working with Unicent and Tug Taviano:
“We have gotten the absolute pleasure of getting to work very closely with Tug Taviano. Although we did not know Tug before we started working together, he had come highly recommended by our close friend and (Scottie’s) caddy, Ted Scott, so we knew that was a good recommendation. And now we consider him a friend! He has gone above and beyond, not only in the tasks assigned to him, but also in helping the whole team with their assignments. He is a humble leader, and always there to serve others.
Not only is Tug‘s character of kindness, trustworthiness, integrity, and hard-work impressive but his talent is unmatched. All of the experience he’s had is very obvious in the way he clearly sees how to handle setbacks that come up in the process, how to unify and encourage the team, and how to get things done efficiently. Working alongside Tug you will not only learn from him, but your event will be less stressful, more efficient, and overall a greater success for whatever goals you have in mind. We wholeheartedly recommend working alongside Tug Taviano.”
Conclusion
Hope 4 Dallas not only succeeded as a first-time concert but set the stage for future large-scale events benefiting Behind Every Door. With Unicent’s expertise, the concert proved that when vision, talent, and purpose come together, the results are extraordinary.
